Medura (“we,” “us,” or “our”) respects your privacy and is committed to protecting personal information we collect about clinics, healthcare professionals, patients, and website visitors. This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights in relation to that information. By using our website or services, you agree to the collection and use of information in accordance with this policy.

1. Scope

This Privacy Policy applies to information collected through our website, landing pages, forms, lead capture tools, WhatsApp automation, CRM integrations, email communications, paid advertising activities, and other services provided by Medura.

2. Information We Collect

We may collect the following types of information:

  • Contact information: name, clinic name, email address, phone number, postal address.
  • Business information: clinic location, services offered, business registration details, hours of operation.
  • Patient referral or lead information: patient name, contact details, appointment requests, treatment interest (when provided by your clinic as part of lead capture).
  • Payment information: payment method details and billing information (processed by our payment providers; Medura does not store full card details).
  • Usage data: IP address, device and browser information, pages visited, referral source, and analytics data collected automatically.
  • Communications: records of emails, chat messages, WhatsApp conversations, call recordings or transcripts where consented and as required for service delivery.
  • Cookies and tracking data: information collected via cookies, pixels, and similar technologies used for analytics and advertising.

3. How We Collect Information

  • Directly from you when you submit forms, sign up for services, request a trial, or communicate with us.
  • From third-party platforms and integrations you authorize (for example, Meta, Google, WhatsApp Business API, payment processors, and CRM tools).
  • Automatically through cookies, analytics, and advertising pixels when you visit our website or interact with our ads.

4. How We Use Your Information

We use the information we collect to:

  • Provide, deliver, and manage our services, including advertising, lead generation, CRM setup, and WhatsApp automation.
  • Process trial requests, onboarding, payments, and invoices.
  • Communicate with you about your account, campaigns, and service updates.
  • Improve, personalize, and optimize our services, website, and marketing.
  • Comply with legal obligations and protect our legal rights.
  • Measure and analyze advertising performance and user engagement.

5. Legal Basis for Processing

Where required by applicable law, we rely on one or more of the following legal bases to process personal data: your consent, performance of a contract, compliance with legal obligations, and our legitimate interests in providing and improving our services, securing our systems, and conducting direct marketing and analytics.

6. Sharing and Disclosure

We may share personal information with:

  • Service providers and partners who perform services on our behalf (advertising platforms, analytics providers, payment processors, hosting and CRM providers).
  • Third parties you instruct us to work with as part of your engagement (for example, consultants or clinic software vendors).
  • Law enforcement or regulatory authorities if required by law or to protect Medura’s rights.
  • Potential buyers or investors in the event of a merger, sale, or reorganization (subject to confidentiality obligations).

We do not sell personal data to third parties.

7. WhatsApp and Messaging Data

If you enable WhatsApp automation or other messaging services, we will process message content, phone numbers, timestamps, and related metadata to deliver and optimize those services. Messaging data may be processed by the WhatsApp Business API provider and other authorized partners. You are responsible for ensuring you have the necessary consent to send messages to patients or contacts under applicable laws.

8. Cookies and Tracking

We use cookies, web beacons, pixels, and similar technologies to operate our website, analyze usage, and support marketing activities. You can control cookies through your browser settings and by using opt-out mechanisms offered by advertising platforms. Blocking cookies may affect the functionality of the website or the ability to receive personalized advertising.

9. Data Retention

We retain personal data for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and purpose; when data is no longer needed, we will securely delete or anonymize it.

10. Security

We implement reasonable technical and organizational measures to protect personal information from unauthorized access, loss, misuse, or alteration. While we strive to protect data, no system is completely secure and we cannot guarantee absolute security. If a data breach occurs that affects your information, we will comply with applicable notification requirements.

11. International Transfers

Personal information may be transferred to, stored, or processed in countries other than your own, including locations where our service providers operate. When transferring data internationally, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with applicable law.

12. Your Rights

Subject to applicable law, you may have rights including:

  • Accessing the personal data we hold about you.
  • Correcting or updating inaccurate information.
  • Requesting deletion or restriction of processing in certain circumstances.
  • Objecting to processing for direct marketing or on legitimate interest grounds.
  • Obtaining a copy of your personal data in a machine-readable format.

To exercise these rights, contact us using the details in the Contact section. We may need to verify your identity before responding to requests.

13. Children

Our services are not intended for children under 18. We do not knowingly collect personal information from children under 18. If you believe we have collected information about a child without parental consent, contact us and we will promptly delete the data where required by law.

14. Third-Party Links

Our website or communications may contain links to third-party sites or services. This Privacy Policy does not apply to those third parties and we are not responsible for their privacy practices. We encourage you to review the privacy notices of any third-party sites you visit.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Updated versions will be posted on our website with a revised effective date. Continued use of our services after changes are posted constitutes acceptance of the updated policy.

16. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our data practices, please contact us:

  • Email: contact@medura.in
  • Phone: +91-9873748347
  • Address: 33, 2nd Floor, Sector 48, Faridabad, Haryana - 121001

This Privacy Policy is provided for informational purposes and does not constitute legal advice. For specific legal guidance on privacy compliance, please consult with a qualified attorney.